Once everything is already touched, listened, absorbed, tasted, seen and crossed, Yu Yi is the only thing the human being craves for. It is the experience we wish to own before we could remember, before we could speak, before we could expect anything else. It requires emptying ourselves and filling up with excitement and the novelty.
Mumymoon collection ss20 strives for Yu Yi – travelling far away, yet, staying at our own land, smelling exotic flowers knowing they were blooming in our gardens for ages, eating bread and butter like real ambrosia and remembering that it is the only food leading us throughout our lives.
Yu Yi collection immerses us into foreign colours: deep purple, pink, emerald green, lips red and pearl. At the same time, these are the colours we could wear for many seasons before, yet, this time we are experiencing them from the very fresh start.